Building a unique and defined employer brand is more than just a tool for marketing; it can be an opportunity to take a good hard look at your company’s culture and objectives. By investing the time and effort necessary into creating a strong employer brand, you are helping to attract and retain employees who are aligned with your company’s mission. While managing public perception can seem to be impossible for smaller businesses, the tools to craft an employer brand are already at your fingertips. According to an article from ERE.net, your company’s website and social media presence are 2 of the top 3 channels for employer brand promotion. For smaller businesses, this makes your task much simpler than it is for larger companies with dozens of channels to keep consistent. Your employer brand must represent the truth. Projecting your company’s culture or mission as something it’s not will only lead to a higher potential for mismatched candidates. To read about how you can create a powerful employer brand, click the link below.