In continuing with this week’s social media theme, today we’re going to be discussing the advantages and drawbacks of using Facebook as a hiring source. Social media has come a long way in the past decade in terms of it’s legitimacy in the business world. Just think, you might have gotten in trouble for browsing Facebook a just a few years ago. Now, you probably have at least one person dedicated to updating and managing your company’s profile! From a time sink for inattentive employees to a career…talk about a total transformation. But enough about Facebook’s history in the workplace. What you really want to know is how to start finding quality candidates through Facebook or improve your existing Facebook recruitment project.
The first major drawback that Facebook has against other social networks (namely LinkedIn) is the privacy settings that so many users choose to implement. Simply by setting their profile to private, users set up a blind that can only be overcome by adding them. While not every user will do this, a significant portion of Facebook’s population is rendered mostly inaccessible to causal (or professional) observers. This can make direct sourcing from Facebook somewhat of a challenge.
Fortunately, there are plenty of ways to get around the limitations that privacy will put on direct, keyword searches of Facebook’s users. The most direct way to get your job exposure on the social network is to market it on the Facebook Marketplace. Though this app resembles Craigslist in the breadth of goods and services that you put on the market, this shouldn’t deter you from getting your job some exposure (not to mention that Craigslist is the largest job board by ad volume). The connectivity of this board is great and allows users to share your job ads with their friends and online groups through Facebook, Twitter, Google Plus or even good ol’ fashioned email.
Another effective way to recruit from Facebook is to utilize your fan base. Now, I’m going to assume that most of you out there don’t work for a company that you think could even have a fan base, but you’re wrong. Go talk to your dedicated Facebook person to see how many likes your company has. Chances are, there will be a lot more than you expect (people “like” before they look these days). These are the people that you will be getting access to by posting your open job out through your company’s main profile page. While you might not think that these are the qualified professionals that you want, this infographic shows that 48% of all job seekers used Facebook in their efforts last year. This means that a lot of the people that “liked” your company may have been feeling you out for job opportunities.
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