For a nice, light, end-of-the-world edition of Accolo’s blog, we have an article on brand topicality, specifically the increase of apocalypse-related advertising and branding that has emerged in the shadow of the supposedly catastrophic date: December 21, 2012.
An article from Bloomberg questions the reasoning behind such dubious marketing associations with the extinction of the human race, not just for its reliance on death and destruction, but for the short-lived nature of such a marketing tactic. The main focus of the Bloomberg article was a particularly cheeky advertisement put out by Jello. In this ad, a Jello executive is seen climbing up an ancient Mayan Pyramid in order to offer up a pile of the delicious puddin’ snack cups to the Gods.
The ad itself is pretty tame, but, as I said, there’s this whole thing with the death and doom to consider. The way I see it, the only way for this ad to be in bad taste would be if the prophecy actually came true and everyone died. In that case, nobody would be around to get offended, so it’s moot. To see the video and read the full article, click the link below.