Spring is a great time to clear out all the clutter in your life. Whether that’s sorting through those boxes that have been sitting in your parents’ garage since you finished college or clearing the clutter out of your body with a regular exercise regimen, it’s best to be like all the trees outside and turn over a new leaf.
When stagnation enters our lives, either personal or professional, any step that deviates from more of the same is a step in the right direction. When it comes to the job descriptions that you’ve been using, when was the last time that you wrote one from scratch or even changed some of the wording around? If you’re still using job descriptions for programmers that were written before the advent of mobile technology, then your job marketing needs a little kick in the pants to get up to snuff.
Now, it doesn’t really matter if you’re starting from scratch or working with a job description that you’ve used recently. The only thing that matters is that you’re producing a good final product at the end of all of this.
While it might be tempting to cut corners with a job description that you’ve already written, try to approach the document with fresh eyes for its strengths and weaknesses. Is the ad that you’ve been using vague when it comes to the day to day tasks of the job or the personality traits that will make someone successful in that position? Is it both informing readers about the opportunities that your job and company offer while outlining the technical requirements for applicants?
Before you post your job, you want to make sure that it serves the function of appealing to the sort of candidate that you’re after as well as discouraging under-qualified hopefuls with clear requirements.
Perhaps the most important thing to keep in mind while you’re refreshing your job descriptions is your ideal candidate for the position. The job description that you eventually post should be aimed at a specific person, one who both fits the technical requirements of the job and the personality profile of a great employee for your business.
While you probably won’t ever find someone who meets all of your ideal requirements, knowing exactly what sort of person excels at the position is very helpful in the writing process. By getting specific with the sort of temperament that you want in a hire as well as the demands of the position, you’re job advertising is much more likely to resonate with job seekers.
As far as appealing to the people that read your job ad, the best way to go is to start describing the position in a big picture sort of way. Instead of having a bullet lists of software that all applicants MUST KNOW as the meat of your job description, talk about how the job fits into its department and the company at large. Talk about all the opportunities that your job offers, the exciting projects that they’ll work on and the experiences they stand to gain. You want to make it sound just short of a life changing opportunity, without getting too carried away, of course.