Young people don’t stay in their jobs for very long. This has been true since before you quit your first job, but the world at large seems fairly preoccupied with the fact that the Millennials are hopping jobs like there’s no tomorrow.
From their debut in the working world, Millennials have been described as self-centered, lazy, narcissistic, and completely lacking in loyalty. They’ve also been called talented, genius and the only hope we have left.
No matter where you fall on whether the latest working generation is the greatest, being able to get the most from your millennial employees is going to grow increasingly important in the near future.
Millennials are the largest generation in the US workforce, surpassing Gen X and the Baby Boomers in the workplace only last year. Millennials are also the most educated, most diverse and most tech savvy generation that the world has every seen, and are determined to live up to their potential as “the first digital natives.” Whether you like it or not, this over-scheduled, over-stimulated generation is here to stay.
Sorry, did we say stay? We meant leave, as in soon.
Millennials are many things, but almost all of them are going to leave you. According to the 2016 Deloitte Millennial Survey 66% of Millennial employees expect to leave their jobs by 2020. Now, not all of them will be leaving within the next 6 months, or even the next few years, but the vast majority of Millennial employees are clearly clearly not including their current employers in their 5 year plan.
Who are Millennials?
The exact age range for the “Millennial” generation is still up for debate, for some reason.
According to the creators of the term, a Millennial is someone belonging to the generation born just before and just after the new millennium: between 1982-2004. According to other sources, like TIME Magazine, the start date for being a Millennial is actually as far back as 1978 or even 1976, but that’s the year that “Wings” topped Billboard’s Hot 100.
A good, working definition of Millennial is someone who has no idea what “Wings” is. For the purposes of this article, however, let’s just stick with the creators’ definition, a Millennial being someone born between 1982-2004. That’s right: if you were born December 31st of January 1981, you’re safe. A day later, and you’re a certified, snap-chatting, boba tea drinking Millennial, and you’re supposed to figure out the problems that your predecessors have been preparing for you.
We’ve been saying the children are our future for some time, and still do. Many millennials are highly skilled, highly educated, highly motivated and completely deliver on all of that “great young minds of tomorrow” stuff. Other Millennials fit the negative stereotypes that people initially tacked onto this generation. The difference in which traits your Millennial employees exhibit, has as much to do with the work they’re doing as it does with who they are as a person or a professional.
If the work that a Millennial employee is doing, doesn’t relate to their passion or conflicts with their personal values or morals, then that work is going to suffer. When employees in the Deloitte Survey were asked which factors influenced their decision making at work, 64% put “personal values/morals” at the top of their list. Interestingly, though they put their own values at the top of their decision making influences, they rate “Impact on clients/ customers” as a stronger force in decision making than their “Personal goals and ambitions/career progression.” This demonstrates that, although Millennials are committed foremost to their values, their secondary focus is on customers, rather than their own career progression. This indicates that, although very self-focused, Millennials are also focused on results and advancing based on the high quality work that they do.
The trick is, you need to hire Millennials whose values are truly aligned with your company’s, or at least whose values translate into a good amount of work being done. If a Millennial’s values are more aligned with promoting their band on social media or making sure their hair looks extra-tousled, you’ll be glad when they quit their day job.
Millennials don’t lack loyalty, they’re just loyal to themselves and to the dreams that have gotten them to wherever they’re currently at. Growing up, this generation was told that they could all have their dream jobs, and that’s exactly what they’re banking on. Millennials are committed to doing work that aligns with their career goal or life purpose, but aren’t very interested in doing work that falls outside of this. This is exemplary of the Millennial mindset in business. Millennials don’t want their work to compromise who they are, they want their work to be part of who they are.
While you may be tempted to say “tough $%&#,” this is not the right attitude to bring to the table. In order to get the most from your Millennial employees, retaining them for long enough for some useful work to get done, you need to connect those jobs with their real passions. For some of them, their job at your company is a starting point for specialized career or pursuing their own entrepreneurial vision. For others, a job, any job, is a means to supporting the “real work” that they’re doing in their free time.
Others look at your company as an essential step in their career progression. Others still can look at your company in this way, but only after you’ve aligned your organization with their values.
No, that isn’t a typo. According to the Deloitte Survey, retaining Millennials for an effective tenure period, requires that companies:
- Identify, understand, and align with Millennials’ values
- Satisfy the demands Millennials have of employers
- Support Millennials’ ambitions and professional development.
If you can align the work that your company does with the values and passions of your Millennial employees, they will invest more into their work and view your company as an integral part of their career, not just a forgettable stepping stone to the next big thing.
No matter the motivations of your Millennials, it is definitely in your best interest to know them. Your company’s established culture may have been a draw for them to join your organization, but Millennials may not have gotten what they signed up for. If the “official” story doesn’t match up with the actual realities of their jobs or their work, this disconnect between rhetoric and reality will drive them away in droves.
They will also judge the performance of their employer on more than just profit. According to the Deloitte survey:
“Millennials judge the performance of a business on what it does and how it treats people. For example, among those saying business “means more than a healthy balance sheet,” more than six in ten would reference the quality of its products and services (63 percent) or levels of employee satisfaction (62 percent). A majority (55 percent) focus on customer loyalty/satisfaction. Innovation and efficiency also rank highly.”
Millennials feel that product quality, employee satisfaction and customer satisfaction are greater indicators of success than profit alone. Feel free to disagree, but consider that these success indicators are all tied to pure profit performance. You might be able to maintain profits as product quality slips, employee churn increases or customer satisfaction plummets, but it won’t just be one area of failure. Poor product quality will lead to customer dissatisfaction, or high employee churn will lead to poor product quality.
Profitability measures profitability. Product quality and employee/customer satisfaction measure the overall health of a company and its odds for continued survival. Millennials are focused on this complete picture of success, and want to work for companies that they can truly stand behind.
Once you have identified the values of your Millennial employees, the next step is satisfying their demands. Now, these aren’t ransom demands or even a list of demands. Unfortunately, you may have to figure out what these demands are without anyone explicitly telling you. One thing is for sure, though: If you are unable or unwilling to meet the demands of your Millennial employees, they will leave your company much sooner than you want them to.
We already know the implicit demands of this generation: that businesses measure their success in product quality, employee satisfaction and customer satisfaction. What we don’t know, is what the individual Millennial employees that you can’t afford to lose are demanding.
Now, this isn’t demand like “I demand an explanation!” This is more like when your stomach demands that you feed it. Many of your Millennial employees will have ambitious career goals, and the demands of any career will be that the individual have a lot of skill and experience that prepares/qualifies them for this career.
The only way to satisfy the individual career demands of your Millennial employees, is to understand those demands. We’ve been talking about how this generation makes decisions and the way in which they evaluate the success of a business, but what are they asking for, really?
Well, the only way to find this out, is to do some asking yourself.
This is best accomplished through periodic meetings or “retention interviews,” in which the employee is asked questions about their career, their goals and how these goals relate to their employer. Now, the success of these retention interviews will depend on the interviewer’s ability to get their employees to open up. It has to be clear that there are no wrong answers, and that an employee will not be fired for suggesting things could be done differently or saying that they plan to quit in 6 months.
If you can get the honest truth from your Millennial employees, you can see what their career ambitions are demanding of them and, by extension, what they’re demanding from your company. If their goals are tied to a resource that your company doesn’t offer, their ambition will demand that they find a job that does support their career goals.
If you can understand the demands that your Millennials have of themselves, you will be able to understand the demands they have of your company. Understand these demands, you can work on aligning company policy and culture around the ambitions of the next generation.
You must support the career ambitions of your Millennial employees if you want to retain them for any substantial period of time. Phrased another way, the only way to retain a millennial after 3 years, is to give them a better job at your company.
Though 22% of Millennials expect to leave their employer in > 1 to 2 years, 11% say that they would never leave their current employer. What this indicates is clear. These lucky 11% of Millennials work for companies that are fully aligned with their values and that plan for their future.
Nothing is more disconcerting than feeling that you are stuck in your position at your organization, or that your company isn’t planning for your future. To this ambition-driven generation, the thought of doing one job for 5 or 10 years is almost unthinkable, and almost signifies more failure and stagnation than success. You need to support the ambition of this generation, and provide ample opportunities for advancement in your company.
If you want to retain your Millennial employees for a useful period of time, you need to show your Millennials that they have a future at your company, if they want it. If you don’t, then these future-focused folks won’t be thinking about your company as anything other than their day job.
Support the ambition of your Millennial employees. Provide the training, tools and mentorship required for career development and continuous learning. If you can identify the values of your Millennials, satisfy their demands and support their ambition, you will be able to harness their potential and direct their energy to it’s best use for your company.