In regards to technology, the overall trend of the past decade has been overwhelmingly geared toward increasing user friendliness. Just look at the success of Apple. Where before they were dominated by the “superior computing” of Microsoft, they’ve now make the point moot, launching easy to use mobile devices like the Iphone and the Ipad. Have you seen Windows 8? Huge icons and “apps” instead of programs. Where before the general population lacked general computer literacy, the mobile revolution has brought browsing to the masses.
This trend has also changed people’s expectations of their online experience. In short, they expect it to be just as user friendly as the devices on which they’re browsing the web. This is an important thing to think about when evaluating the state of your company’s website. How easy is it for someone to get in touch with someone from your company or apply from a mobile device? Is it even possible? If it’s not, you might want to know that 86% of job seekers with smart phones use them to look for work. While it may not be feasible for you to make the application process mobile friendly, you can’t really afford to have a clunky website that mobile users will be unable to navigate at the speed to which they are accustomed.