Accolo CEO John Younger recently spoke to Inc. Magazine about how to write the perfect job description. The thing is, generic job listings are usually overly generic, demanding and boring to read. How can a company expect to attract an outstanding new employee with such a vanilla job listing?
Younger compares a job listing to an online dating profile. No one would be thrilled by a dating site profile that merely lists some necessary qualifications (must be at least 6′ tall, have an MBA, etc.) Instead, a job description should be written like a “love letter” — as if it’s speaking directly to that one person who would be most perfect for a job, even if you haven’t met them yet. Before you even begin to write, Younger says, you should figure out the answer to four questions: “1. What is the real business need the right person will solve? 2. How will we quantitatively measure success so we can recognize a top performer? 3. What are the common attributes of our top performers–hard skills, soft skills, what they do in their free time? 4. Why would the right person want this job?”
To find out more about how to write your “love letter” job listing, read the full interview here.