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  • Spread Too Thin

    October 5, 2012
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    One of the best things about social media is that it’s pretty much free advertising for your business. But as with all instances of free lunch or 3 wishes, the catch is in the logistics. Maintaining cohesive brand identity in this rapidly expanding new marketing frontier requires constant vigilance and consistent promotion as to not be mis-represented or buried beneath more active social campaigns. One of the largest mistakes that can be made with social is spreading yourself too thin. As new article from the PeRceptions says, there’s no need to jump headlong into every site you come across. The most important thing too keep in mind with social is who your target audience is. It’s important to aim toward a specific market rather than expanding outward in all directions and leave your brand diluted and hard to manage. Click the link below to get the full scoop on getting the most out of social media.

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  • “Reshoring” of Manufactuing Jobs: Good Signs for the US

    October 2, 2012
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    In these uncertain economic times, business owners (small and massive) are doing everything that they can to minimize costs and streamline their business model. Nothing new? Think again! Where just a few years ago streamlining operations meant outsourcing overseas, increasingly more US based companies are turning to domestic manufacturers to avoid the logistical hassle of international business. The emerging trend has been referred to as “reshoring” by economists and is a good sign that there will be an increase in manufacturing positions in the US. Those employers who are choosing to reshore say that it is primarily because of the overall hassle as well as large unforeseen costs associated with their contracts with Chinese and Indian manufacturers. Besides the increase in wages for Chinese factory workers, complications such as ransom-like “fees” to continue production or consistently sub-par specialty parts make the once golden goose of cutting costs just another squawking fowl in wide wide world market. To read the full Boston Tribune article, click the big button below.

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  • What You May Not Know About Big Data

    September 26, 2012
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    Chances are that if you’re in business, you’ve been hearing the term “Big Data” being thrown around with other phrases like “the future” or “crazy-awesome-giant-scary.” But what exactly is Big Data? Is it bigger than a bread box? Is it in your computer or just in your head? Big Data is, well, big. Big like Facebook, Twitter, Google Plus all rolled into one big, because that’s precisely what makes up most of it. According to this Autonomy info-graphic, 90% of useful consumer data is unstructured or “human information.” This means the entirety of the human race’s online presence. The rest of the data is “structured”, all the information kept on private databases. To get a great overview of the potential of the data industry and where it’s going, click the link below to see Infomart’s informative info-graphic.

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  • Big Data And the Hiring of Tomorrow

    September 24, 2012
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    In our technology driven present day, automation has lost some of the stigma that it once bore to the general public. Nobody thinks twice when they see an automatic toll booth or an ATM about the people that could have done this job and the whole “machines rising” thing is so Y2K. What has seemed alienating to some is the new trend of leaving a company’s hiring to be carried out by an algorithmic assessment of seemingly irrelevant personality tests. According to the Yahoo! Finance article below, Xerox has traded in hiring manager instinct for basic data analysis, the determining factors of which are often commute time or level of empathy. This practice can be a little sticky due to the potential for unintentional discrimination. Internationally, companies have been throwing ever more funds and time into a technology based solution to the hiring problem. At Accolo, we believe that the way to make a better hire does lie in technological improvements, but that the human element should never be entirely removed. As always, the answer lies somewhere in the middle of the two extremes.

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  • Zappo’s CEO Admits We’re All A Little Weird

    September 21, 2012
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    You’ve attracted quality talent from your job listings, have conducted pre-screening questions and have interviews scheduled-now what? Time to prepare the questions, but what kinds of questions. Job seekers are well familiar with the quirky questions Google comes up with, should you compete? Should you stay traditional? You’re now faced with some big decisions.

    Zappo’s CEO, Tony Hsieh admits that everyone is all a little weird and we must celebrate individuality. Jenny Rhoten of the ere.com weighs in contributing her most frequent questions during the hiring process that shocks candidates and leaves her feeling confident she learned some valuable information.

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  • Accolo’s Cloud Recruiting Solution is Recognized by HRO Magazine Today for its Breadth of Service in the 2012 Baker’s Dozen RPO Provider Ranking

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    For the 5th straight year, Accolo is recognized as a leading Recruitment Process Outsourcing (RPO) provider. HRO Today’s award proves Accolo’s ability to take on any hiring challenge and deliver the goods.

    Larkspur, CA – September 20, 2012

    HRO Today magazine recently announced the results of their annual “Baker’s Dozen” Recruitment Process Outsourcing (RPO) provider ranking. Each year, the magazine ranks the leaders of the RPO industry by the criteria of service breadth, deal size and overall quality. Accolo was recognized as an RPO leader for the fifth straight year and was specifically recognized in the 2012 Baker’s Dozen Mid Market Leaders category, including for Breadth of Services.

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  • Hacker Headache: How to Keep Your WordPress Account Secure

    September 18, 2012
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    Chances are that you don’t have the same locks on your car as you do for your house, but what about the passwords on your email and LinkedIn or Facebook? If you haven’t heard about it yet, last month a Gizmodo employee named Mathew Honan was hacked in a big way. Through hacking into Honan’s iCloud account, the perpetrator was able to access all of Honan’s password protected sites(twitter, email ect.) as well as remote wiping his iphone, ipad and laptop. As someone who has used the same password on anything that’s required one since the 10th grade, this horror story showed me that it was time to hang up my “hotstuff123″ hat, so to speak. If you have a WordPress website like us here at Accolo, make sure that you read this quick security guide to make sure that the rug isn’t pulled out from under you.

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  • 201,000 Private Sector Jobs in August

    September 11, 2012
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    Good news on the job front. Automatic Data Processing reported that private sector employers added 201,000 jobs last month, which for a nation that hasn’t produced over 200,000 jobs since February, is very promising. What does this all mean, and could it effect the election? Author Don Lee of the Chicago Tribune shares his insight and report on these recent job updates.

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    SPACE

  • Hard Times for Job Seekers: Employer Stigma Against the Unemployed

    September 4, 2012
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    Unemployment in the United States is uncontroversial. Sure there is a huge amount of controversy surrounding who is to blame for the 8.3% unemployment rate and even greater contention on what should be done to remedy the problem, but there isn’t exactly more than one school of thought on unemployment its self. It’s no good. Bad. Hulk Smash Unemployment. With the discourse of the political arena veering ever closer to outright Populism, nobody (and I mean nobody) wants to be seen as a major contributor to this problem that so many have postured as one of those “this is what’s wrong with our country” issues. People blame foreign outsourcing, immigrant labor, LIBOR, Wall Street, The Government, Corporations, Democrats, Republicans, Taxes, Tariffs, the global economy and just about anything that isn’t connected to whoever is currently pointing their finger.

    However, a large factor in why the unemployment rate remains so high is a lot more simple than exchange rate manipulation. New research out of UCLA suggests that there is a high level of stigma against the unemployed from employers. In the study, a series of nearly identical resumes were scored by dozens hiring professionals. The detail that made the series “nearly identical” was that half of the candidates were “currently employed” and the other half were “had been out of work for a month”. Can you guess which group scored higher for “competence and hireability” across the board? Yep, it was the “currently employed” demographic. Here at Accolo, we are committed to finding our clients the best possible candidates no matter what their current employment status is. This article from the Huffington Post details the broader results of the study as well as potential government action against discrimination toward the unemployed.

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    SPACE

  • Pay Incentives: the Creativity Killer

    August 31, 2012
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    Creativity is an important quality for an employee to possess. Whether it manifests in some unexpected presentational flair or through innovative problem solving, having a creative person on staff is an invaluable resource. One wold naturally assume that the best way to get more creative output from their employees would be to offer incentives for creative work. A recent study shows that the pressure that employees feel from financial incentives can actually serve to stifle their creative output. Read on to discover how to encourage the largest volume of creative work possible.

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