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Case Study: SellingSource.com
Industry: Advertising & Marketing
Business Description: SellingSource.com is an internet marketing and technology firm based out of Las Vegas, NV that specializes in subprime loan & financial transactions processing and marketing. Through their 13 affiliated companies, SellingSource.com provides a vast array of technology-driven marketing solutions such as instant data verification, database and e-mail marketing, stored value and credit cards, call center solutions, disaster recovery & collocation, and software development. Founded in 1997, SellingSource.com is now the fastest growing technology company in Nevada and was recently named no. 109 on INC Magazine’s list of the fastest growing private companies in the United States.
The Challenge:
There were three major recruiting hurdles facing SellingSource.com in 2006 that combined to create a very challenging hiring atmosphere. The first was the technical nature of the positions. SellingSource.com is one of the largest PHP shops in North America and puts all potential developers through a rigorous code challenge. Only around 1% of applicants were hired. The second recruiting challenge was geographic location. Las Vegas does not have a large pool of technical professionals and SellingSource.com had to relocate an estimated 80% of their new hires. The third recruiting challenge was growth. SellingSource.com went from 5 to 500 employees in 5 years. With recent acquisitions and a portfolio of start-up companies, that growth was projected to continue for the foreseeable future.
The Accolo Solution:
Starting in March 2007, Accolo began providing support to SellingSource.com using the Accolo centralized recruiting team, patented technology and Accolo’s proprietary career network. Sellingsource.com benefited from Accolo’s combination of process, people and technology making many key hires including PHP developers, SAS Analysts and a MySQL DBA. In August of 2007, Accolo deployed an on-site resource to augment SellingSource.com’s internal recruiting department. By using a consultative, high-touch recruiting approach, Accolo made an average of eight hires per month in the first three months of onsite support, doubling the previous company average.
Results:
After Accolo’s arrival, the number of hires with relocation costs dropped to 10.7% from 80%.
100% of Hiring Manager Survey ratings are good or above (4 on a scale of 5) vs. the national average of 42.3%*.
Interview cycle time decreased from 37.1 days to 24.3 since deploying an Accolo Hiring Consultant on site at the company headquarters to drive the hiring process.
The company’s Recruiting Cost Ratio (cost of hiring divided by the compensation hired) is 8.11% compared to the national average of 14.9%*.
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*Staffing.org - 2006 Recruiting Metrics and Performance Benchmark Report
