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  • Candidates are Customers too. Shouldn’t that be a No Brainer… ?

    August 22, 2011
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    put on your corporate hat, folks

    A very smart and thoughtful individual responded to the statement that we need to remember that candidates are not only applicants but customers (among other things). His position was that we shouldn’t set expectations so that applicants feel they should receive the red carpet – and instead the company is the customer and applicants need to compete for “your business” and start selling themselves.

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