When it comes to recruiting, technology is one of your best tools. The internet provides you with a vast network of potential job candidates, while technology allows you to reach out to these candidates within minutes. As a recruiter, it’s time to get creative in your approach when you want to find the best job candidates. Understand that job seekers today like to communicate through text messaging and are highly dependent on mobile devices for communication. Strengthen your recruiting pitch by finding complementary ways to share the same message on social media, your website and through text messaging.
Use Social Media Creatively
Social media is popular, especially among those who are at the age of searching for a job. With a number of platforms to choose from, it’s useful to develop a strategy for each one that interests you. Create engaging content for your website blog to share on your social media accounts. Look for creative to make content such as video production and infographics. Know that you may only have one chance to make a strong impression, so make your content count. To advertise on social media, do some basic testing of your ads in order to save on your advertising budget. Be prepared to change tactics as what works today may not always work.
Invest in Text Messaging for Communication
Text messages have revolutionized personal communication, quickly becoming our go-to channel for daily use. They boast a near-perfect read rate of 98% and are responded to 7.5x more often and 60x faster than email.
That means text messaging is the most efficient and fastest way to exchange information with potential job recruits. Include a job post link in your message and you can share a detailed job description with a huge audience within minutes. You have to exercise speed when you are trying to find the top candidates for open positions, and this is done through text messaging. You can begin to build a relationship with potential candidates through text messaging that you can then further cultivate with other forms of communication.
With text messaging you can engage candidates through every stage of the hiring process, and never miss an opportunity to find the right fit. Nobody, including your candidates, has time for a phone call. Exchange text messages with candidates instead, using your existing landline phone number. This means that you can answer questions from candidates about job openings without having to divulge your personal mobile number.
Create an Event Hosted by Your Company
Career fairs are great to set up a booth at, but only when there is enough talent for you to choose from. To avoid competition, set up your own event to attract some of the best talent to your company. Take the time to determine who you want to attract to your company and focus your marketing efforts on finding your target demographic. Be prepared at your event with marketing materials that can be read later on, and share how to receive text messages for further job openings. Your goal is to make a connection that provides you with an opportunity to further nurture the relationship.
Encourage Employees Through a Referral System
When you love your employees, they are going to be a great source of new talent. Create a referral system that offers employees a bonus for any new hires that are referred. Be clear what the parameters are and when a bonus will be paid. Your employees will refer their friends and family members if they love working for your company and this will boost morale further. In a competitive market, an employee referral system can make all the difference, and by offering a reasonable bonus to the referrer you end up actually saving money by reducing the interview process to candidates that are more qualified.
Build a Relationship With the Community
If you are already donating to area nonprofits but not getting much recognition, it’s time to change your strategy. Consider building a partnership with an area nonprofit instead. Look for ways that employees can volunteer for the nonprofit and pay them to take time off and volunteer. Consider how you can balance how much you donate in cash and how much you can afford to spend in employee wages.
The top talent wants to be contacted with speed and efficiency. Reach out to potential candidates on social media, and nurture relationships through a variety of means. You will find the best talent, but you have to be ready to act.
About the author: Joel Lee is the SEO marketing specialist at Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases.