Demandbase Launches Automated Solution to Turn Web Traffic into Sales Leads


Demandbase, a leading provider of B2B customer acquisition solutions, announced the general availability of Demandbase ProfessionalO, a new software-as-a-service (SaaS) offering that enables sales and marketing professionals to better identify, reach, and convert new business. With Demandbase Professional, users will be able to utilize a new breed of B2B Web analytics to improve marketing and sales performance and turn anonymous web traffic into new sales leads. Demandbase Professional can help improve the number of B2B leads generated from a website by up to 300 percent through analytics, filtering and routing functionality that turns an anonymous website visitor into a qualified sales prospect. Demandbase Professional customers are able to identify the highest potential businesses that visit their Web sites, summarize visitor interests, and immediately access the most accurate and responsive contacts for sales or marketing follow up. The service is made possible through technology that matches web traffic to unique business offices, and then dynamically identifies the most appropriate people for follow-up from a database of more than five million business contacts. Demandbase Professional also features a new breed of B2B web analytics that allow marketing professionals to identify the business traffic within their target market and segment their traffic by company size, industry, or market sector. These detailed analytics provide marketers with powerful information to better measure marketing effectiveness by specific campaign, web page, or source.

oBusinesses today invest heavily in driving traffic to their websites, spending a large portion of their budgets on paid search initiatives but only getting value from the less than 5 percent of visitors that convert,o said Chris Golec, CEO of Demandbase. oDemandbase Professional provides all of the tools necessary to capture the other 95+ percent of website visitors and creates an entirely new source of rich, readily convertible leads for B2B marketing and sales.o

More than 25 customers, across multiple industries, have already subscribed to a pre-release of Demandbase Professional including Accolo, Esria, Jigsaw, Shore Consulting and University of North Carolina.

oDemandbase gives us a way to identify and monetize the traffic we are generating from our search marketing campaigns, SEO, email, blogs, and other online marketing programs,o said Ian Shannon, Marketing Manager from Accolo, a provider of enterprise-class recruiting solutions for small and mid-size companies. oThe real difficulty in our online marketing efforts is separating our websiteEs business traffic from individuals looking for their next great job opportunity. The new service has made an immediate and measurable impact on our marketing efforts by giving us better visibility into our business traffic and providing us with a means to turn website visitors into new customers.o

Demandbase Professional is fully integrated with the Demandbase CentralO lead generation platform, providing access to millions of validated business contacts, and the Demandbase StreamO desktop web traffic monitoring service, which provides real-time visibility into businesses visiting a website. All business contacts have been cleansed, validated, and organized according to the userEs unique preferences. Data comes from many of the worldEs largest sources including D&B, Jigsaw, Hoovers, LexisNexis, and AccuData.

Key functionality of Demandbase Professional includes: Daily Lead Report u The Daily Lead Report shows all businesses within the customerEs target market that visited the website on the previous day. A summary of the previous dayEs activity, including a list of the best business contacts for sales and marketing follow up with, complete with contact details, is automatically delivered as a CSV file via email daily that can easily be imported into CRM or Marketing Automation systems or routed to the appropriate team for follow-up. WebLeadsO u The most relevant business contacts, or WebLeads, are presented within the Demandbase Professional application for follow-up. Business contacts include full name, title, company, industry, address, phone, and in most cases, email address. For each business, WebLeads includes the date, number of visits and pages viewed for each visit. B2B Web Analytics u Demandbase Professional provides a new breed of B2B web analytics to improve marketing and sales performance. Detailed trend reports on web traffic are displayed in an easy-to-read graphical format, revealing trends around percentage of traffic from business demographics such as specific industries or company sizes. Trends may be viewed by day, week or month. Profile Matching and Filtering u Create custom profiles defined by industry, geography and company size, then run reports detailing those visitors who match the profile, as well as the percentage of your traffic that meets the profile criteria both daily and over time. Trend Analysis u Track trends by industry, geography, company size, and target vs. non-target visitors. Trend analysis helps you measure the effectiveness of your sales and marketing campaigns, adapt to fluctuations in demand and build historical views of web traffic. Lead Routing u Easily build custom routing rules that specify which leads are routed to various individuals or groups for follow-up. For example, all West Coast leads may be automatically routed to a western territory sales representative, or auto industry leads may be routed to an industry marketing manager.

All Demandbase products are delivered on demand, and require no hardware or software deployment so customers can get up and running in just minutes. Demandbase Professional is offered as a subscription service; pricing starts at just a few hundred dollars per month and increases based on the volume of website traffic and the number of leads generated. Companies can sign-up for a 30 day Free Trial at www.demandbase.com/freetrial . About Demandbase Demandbase is a leading provider of B2B customer acquisition solutions that enable sales and marketing professionals to better identify, reach, and convert new business. Delivered on demand through software as a service, Demandbase solutions combine the ability to identify website visitors from target businesses with an integrated database of high-quality, validated business contacts and a new breed of B2B web analytics to improve marketing and sales performance. In use at more than 1,000 companies, Demandbase helps generate more sales opportunities and drive new business. Founded in 2006, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners. For more information, please visit www.demandbase.com.

Keywords: Technology, Data Management, Networks, Software, Communications, Marketing, Internet, Advertising, Marketing, Software, Technology, Web Traffic, World Wide Web, Demandbase.

This article was prepared by Internet Weekly News editors from staff and other reports. Copyright 2009, Internet Weekly News via VerticalNews.com.


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